Mattel Q&A for 9/15/10 – Bad News for Action League, Zombie Love

September 15th, 2010 Comments Off Posted in Action League, Brave and the Bold Action League, Infinite Heroes, Mattel

No new Mattel DVD pack-ins to announce, Bronze Tiger, Deadman and Robin are MIA and other Mattel news in today’s answers. Head over to the message board to pose some new questions and talk about this latest round of Mattel Q&A‘s.

1: Can we expect future Mattel pack-ins with DC’s Direct-to-DVD releases? The DC Direct PVC figures are ok, but the IH figures were very welcome.

Right now, we do not have future DVD pack-in figures planned but you never know what the future will bring!

2: Can you explain to collectors what the difference is between Mattycollector and shop.mattel.com and how shop.mattel.com interacts with Mattycollector’s occasional sale of retail product?

Shop.Mattel.com sells Mattel retail product online, Mattycollector.com sells exclusive product available nowhere else as well as some collector retail product such as DCUC box sets.

3: Do you plan to release the previously seen Brave and the Bold Action League figures (Grundy, Robin, Bronze Tiger, Deadman), or will they be folded into the new DC Universe Action League?

Right now these figures are MIA but we hope to get them into the line in due time.

4: The DC Universe Action League figures feature “kid friendly” sculpts of characters recently involved in somewhat mature storylines, for instance, Blackest Night where zombie heroes ripped the hearts out of friends and teammates, or Green Arrow and Prometheus. Who do you see as the target market for this line?

But don’t kids love zombies? At any rate, we know these are collector driven figures as well.

5: Marvel briefly explored digital content tie-ins with its’ Marvel Universe figures, and many mass toylines have found success with virtual worlds and unlockable content. Will any Mattel products be exploring these options, for instance, unlockable MOTUC secrets or DCU bios?

This is something we have looked into. Nothing to announce now, but anything is possible.

DC Universe Action League Figures

July 23rd, 2010 Comments Off Posted in Action League, Mattel

We first started talking about the new DC Universe Action League figures earlier on the message board (not a member? shame on you, it’s good fun!), but haven’t had a chance to front page it. For those that have been fans of the Batman Brave and the Bold line that Mattel has released over the past year, you know the deal. Super Hero Squad-esque figures featuring the best and brightest Brave and the Bold, and now the DCU in general, has to offer, but all pointy.

There are pictures aplenty at Toyark and Toy News International but here’s the rundown:

  • Firestorm vs Black Lantern Firestorm
  • Flash vs Captain Boomerang
  • Hal Jordan vs White Lantern Sinestro
  • Green Arrow vs Prometheus
  • John Stewart vs Atrocitus
  • Tomar Re vs Low
  • Batman vs. Joker
  • Superman vs. Bizarro

Now, I know what you’re saying… heroes packed with villains. Specifically, heroes packed with villains they face. Featuring costumes based on recent, popular stories. And edgy ones at that! Green Arrow and Prometheus are coming off the recent Rise and Fall storyline, which leads into the even more dark and stormy Rise of Arsenal storyline. Low, Atrocitus, Black Lantern Firestorm and White Lantern Sinestro all played prominently in the recent Green Lantern books, especially the zombie-tastic Blackest Night. Even Captain Boomerang has a Blackest Night/Brightest Day tie-in!

Edit: We’ve got updated information for the DC Universe Action League figures in this post.