Ask Matty for February 15, 2012 – Polly Pocket and the New 52
Here’s the latest Ask Matty Q&A, with more hope for the future Polly Pocket. And just as a reminder, we’re currently renovating the message board, so keep checking there for the latest news.
How do DC’s television plans, for instance the upcoming DC nation shorts, “Super Best Friends” and potential live action Green Arrow, factor into Mattel’s plans for future line-ups?
Sorry, this is not information we can share with the public at this time.
Will future waves of Action League feature New-52 style DC characters, or will Action League remain a haven for more classic characters?
You can potentially see new 52 characters in all of our lines. They are not restricted to 6″.
DC’s New 52 appears to be making many steps to broaden the exposure base of its characters, for instance, introducing digital combo packs, shucking high numbered books for ready-made collections and jettisoning continuity. Can we expect increased comic tie-ins, such as comic packs, action figure ads in the comic books or mail-in exclusive figures?
We do not have plans for comic book packs ins right now, but it is certainly something to explore.
Will there be an increased presence of gimmicks and action features in WWE, for instance, the Force Flex Lightning?
For the kid aimed product, yes. Collector product less so.
Will we see more DC Universe themed Polly Pocket figures and if so, will they remain a seasonal impulse item?
It is possible. Nothing to announce right now but the previous ones were big sellers!
